Since childhood he has always had a passion for entertainment. At 21yo he “produced” his first film, if you can call it that, for his friend’s graduation project at the Accademia di Brera. During college he worked first as a journalist for an online theater criticism magazine for a publicist’s card and then for a company that organized branded sport tournaments. He graduated from IULM in Communication Science and Technology with a thesis on the relationship between theater and cinema. At 22 he was selected to participate in the first European masterclass on theater organized by the Teatro Strehler in Milan, and at just over 26 he entered the world of advertising. He attended a specialization course for film producers in Luxembourg promoted by EAVE. Following that, he was sent to promote in the most important international festivals in Europe the projects in development of the company he worked for. In the meantime, his advertising career leads him to win several international awards (Cannes Lions, Clio, Epica) with the campaigns he executive-produced, working mainly on projects with a more editorial than commercial soul such as branded content. In recent years with the executive production of a series for RAI, a branded program and an episodic short film for SKY he has also managed to return to his first love: entertainment. The thing he appreciates most about Blackball is its factory soul.