Rocco Patella was born in Genoa, Italy, in 1975. After earning his artistic diploma in his hometown, he moved to Milan and graduated in art direction at the Academy of Communication. In 1998 he began his career as an art director and worked for some of the most important international advertising agencies in Milan. After his work experience with McCann Erickson, Rocco began his new professional adventure as a photographer, which he still carries on mainly in the field of advertising photography.